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Sumaiya Khatun
Official Member
Official Member
Apr 02, 2022
In Beauty Forum
Shoppers no longer target you on their Whatsapp Mobile Number List online searches, but dynamically on the products they viewed and scanned in the store. This way you can tailor ads to their search, making the ad more relevant, converting better and costing less. The strategy consists of: Link bid adjustment to weather forecast. Location Whatsapp Mobile Number List targeting in a limited radius around the store. Make product signs scannable. Retarget store visits with the store they've been to and the products they've viewed. Will there be sunny weather in the weeks and months after the store visit? Then the offline visitors are retargeted with outdoor Whatsapp Mobile Number List furniture with the aim of getting them back in the store. Because so much data about the audience is already available, Google's algorithm is getting smarter and the bid adjustment better. The struggle of local retailers against Whatsapp Mobile Number List giants such as and Coolblue is also discussed in one of the breakout sessions. Wouter Nieuwerth devised five strategies to generate almost three times as much store traffic. Because if you sell white goods or electronics, how do you ensure that the people in the Whatsapp Mobile Number List village buy from you instead of online? A strong point of the local entrepreneur is that everyone knows him. He was still in class with your father. You trust such a person; he won't cheat you will he? Moreover, he has personal attention for you. He may not have the lowest price, but you do know that he is Whatsapp Mobile Number List selling you something that will help you. The local franchisees therefore assume that their personal attention is an important factor for purchase. You want to check that. Because if that's Whatsapp Mobile Number List true, you can use this behavior influencer 'proximity' (also called liking or closeness ) to boost your conversion. With these 5 strategies you can increase the conversion for the retail chain. The 5 strategies, in combination with each other, provide extra benefits: 1. Take advantage Whatsapp Mobile Number List of machine learning Optimize your Google Ads account so that much more data is available per campaign. For example, Google can do a better job through machine learning. 2. Bid depending on location The closer the seeker is to a location, the higher the bids. Therefore, create a huge Whatsapp Mobile Number List spreadsheet that indicates at which locations which location should be shown in the ads. Because the closer the store, the higher the conversion in Google Store.
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Sumaiya Khatun
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