We also need to play around with the Heading, using different headings for all of our listings, we should try to include the words and phrases that mailing list people will use when searching most often, and include them in the heading. 3. List the ebook as a 10 day auction and offer a 'buy now' option as well. Be sure to set the 'buy now' price at level that covers our fees if we wish to make this a free advertising campaign.
We need to create a html formatted sales letter. Do this by creating a page in html composer such as Mozilla or coffee cup, or any other mailing list composer. Outline all the details about the book and what's in it etc. then at the end of the description add an Auto responder! That the customers can use to ask for more information about the product.
We must ensure that the redirect page brings the customer back to ebay. This is vital because eBay has very strict policies regarding links that take people away from their site. 5. Now we can play around with the sales letter to make it more mailing list enticing for people to enter their details, some of the things we could use are; for a free report, to receive other offers and updates, for more information and the free edition, etc.