Podcasts are trending in digital marketing . Little by little, online radio has crept into the day-to-day life of Internet users and there are already many who cannot imagine a week without listening to their favorite program. And of course, brands have taken advantage of this pull to boost their content marketing and generate quality traffic and leads. If you also want to jump on the company podcast bandwagon , don't miss the tips in this article!
Do you want to know the TOP 50 marketing strategies to launch your product ? Click here and download our free ebook (2022 updated edition). What is a podcast? Before telling you how to create your own company podcast step by step, we are going to review the basics: what is a podcast ? Simply put, a podcast is a digital radio show . In traditional radio, the programs were received through the airwaves and you needed to have a device to pick up the channels. Normally, the programs were broadcast live from the radio station: each one was broadcast at one hour and you had to be online to hear it. Now, in the digital environment , traditional radio stations can post programs on different internet podcast platforms for listeners to listen to at any time. And there are also many who go further and directly create the programs to post them on the Internet.
As this technology has very few barriers to entry (anyone can create their own podcast from home with a minimum of equipment), the content offer has diversified. Business podcasts can help achieve many marketing goals , especially early in the conversion funnel. They are very useful for creating a brand and attracting traffic and can even help us get new leads to enrich our databases. At Cyberclick we have joined this trend for a long time and we have two different podcasts: Inspiring Mondays is our longest-running podcast, since in 2020 it is in its fourth season. In it we focus on talking about our brand values. Marketing Answers is a podcast that is in its launch phase and in which we take advantage of our experience in company podcasts. The program will focus on digital marketing: we will talk about the news and trends in the sector and we will do interviews with other professionals. Thanks to Inspiring Mondays , we have managed to have a community of 1,300 followers on the Ivoox platform, and we also receive traffic from other platforms such as Google Podcast, Spotify or iTunes.